Un video muy interesante es la Conferencia de Prensa que dió Steve Jobs.

Me parece de valor la relación que hace entre la empresa y los usuarios, cuando hay fallas para los usuarios es una falla para ellos.

Puntos relevantes para mí del video es:

10:07 a.m. - “...We’re not perfect. Phones aren’t perfect. We know that, you know that. But we want to make all our users happy. If you don’t know that, you don’t know Apple...”

10:08 a.m. - “...We’re going to talk about the problems and the data we’ve got. The iPhone 4 is perhaps the best product we’ve ever made at Apple. We’ve sold over three million since we launched it just over three weeks ago. It’s been judged the number one smartphone by a variety of publications — people seem to like it. Users seem to love it...”

10:09 a.m. - “...It’s been 22 days. Apple is an engineering-driven company. The way we work, we want to find what the real problem is before we come up with a solution. We wanted to find out what the real issues are, and we want to share what we’ve learned. So let’s go to the data...”

10:35 a.m. - “...It has the highest customer satisfaction rating of any iPhone, and of any smartphone. However, we started getting some reports about people getting issues with the antenna system...people have been seeing a large drop in bars, and this has been since dubbed 'Antennagate'...when we fall short — which we do sometimes — we try harder. We pick ourselves up, we figure out what’s wrong, and we try harder. And when we succeed, they reward us by staying our users, and that makes it all worth it....”

10:36 a.m. - "...When we have problems like this and people criticize us, we take it really personally. Maybe we should have a wall of PR people to insulate us, but we don’t — when our users have a problem, we have a problem...”
10:46 a.m. - "...To our customers who are affected by the issue, we are deeply sorry, and we are going to give you a free case or a full refund. We want investors who invest in Apple for the long haul, because they believe in us..."
11:01 a.m. - "...Of course we’re human, of course we’ll make mistakes..."

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